Inside Lower’s landmark year: Dan Snyder reflects on 2024

This week on Power House, Diego sits down with Dan Snyder, the CEO of Lower. This past year was a busy year for Lower amid their acquisition of both Neat Labs and Thrive Mortgage.  Back in July of 2024, we welcomed Lower’s Chief Strategy officer, Craig Montgomery, to give us the low-down on Lower’s plan to become a top-five mortgage lender. Today, Dan continues that strategy conversation with Diego by discussing how the acquisition of Neat Labs is bringing Lower toward their 2025 goal of developing an end-to-end proprietary tech platform. He also reflects on the success of their Thrive Mortgage acquisition and discusses the challenge of integrating teams while also supporting your producers. Here’s what you’ll learn: The acquisition of Neat Labs is a strategic move to enhance Lower's technology stack. Lower aims to develop a proprietary tech stack rather than becoming a software provider. Cost efficiency is a key focus, and they expect to see significant reductions post-acquisition. Transparent leadership integration is essential for successful acquisitions and team cohesion. Effective communication can alleviate fears at all levels during the acquisition process. Coaching and support for producers are central to Lower's growth strategy. Related to this episode: Thrive Mortgage and Lower strike merger deal | HousingWire Exclusive: Lower acquires software company Neat Labs | HousingWire Lower.com Dan Snyder | LinkedIn HousingWire | YouTube Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.