Inside Marketing for Mental Health with Michael Fulwiler

Michael Fulwiler specializes in helping therapists and mental health organizations enhance their marketing strategies. We'll discuss the importance of understanding your target audience, the common mistakes therapists make in their marketing, and actionable tips for creating effective, clear messaging. Michael shares his journey from a student intern to the Chief Marketing Officer at the Gottman Institute, emphasizing the value of niche marketing and ethical promotion.    00:49 Michael's Journey into Therapist Marketing 01:52 Working with the Gottman Institute 03:58 Challenges in Therapist Marketing 04:57 Effective Marketing Strategies for Therapists 05:51 Common Mistakes in Therapist Marketing 08:42 Mindset Shifts for Therapists in Marketing 11:18 Ethical and Authentic Marketing 13:38 Optimizing Therapist Websites 16:28 Crafting a Clear Marketing Message 18:47 Defining a Somatic Approach 19:47 Holistic vs. Research-Based Therapy 20:58 Couples Therapy Marketing Strategies 23:34 Importance of Clear Messaging 26:03 Exercises for Effective Marketing 31:18 Local SEO and Google Business Profile 33:09 Final Thoughts on Therapist Marketing   Michael's Resources Website: https://michaelfulwiler.com/ Therapy Marketer Newsletter: https://www.therapymarketer.co/      Brittani's Resources Website: https://www.brittaniprocknow.com/ IG: https://www.instagram.com/brittani_procknow Intimacy Workbook: https://relate-co.kit.com/b956780219 Newsletter: https://relate-co.kit.com/e9f87bb2dc