Inside Motivity’s Mission to Transform ABA Care

What if one platform could completely transform how ABA care is delivered?In this episode, we sit down with Smith Anderson and Emily McCullough from Motivity, the fast-growing platform that's changing how clinicians deliver care. From smart scheduling to real-time insights, they share how Motivity evolved from a data tool into a powerful all-in-one solution—and why their mission is all about empowering providers, supporting families, and transforming outcomes.Whether you're a clinician, founder, or ABA advocate, this episode will leave you inspired—and maybe even rethinking what's possible. Timestamps:00:00 Intro00:25 Meet Smith Anderson & Emily McCullough01:10 How Motivity got started05:04 From data tool to full clinical platform07:54 Partnering with Kalmanak & launching PM09:14 Scaling without losing quality10:04 Smart scheduling & routing features12:05 Mission-driven hiring and growth15:05 What new investment means for Motivity17:50 Staying focused on clinical outcomes20:00 Introducing “Acuity”21:27 Fun facts about the team24:23 Book & podcast recommendations25:49 How ABA has evolved28:59 Impact of real-time data access30:28 Future of connected care32:23 Ethical use of AI in ABA35:59 Leadership at Motivity38:20 Building intentional culture40:27 What motivates the team44:09 Advice for ABA professionals