Inside Oak & Willow: Ethical Business, Viral Growth, and Changing How We Shop

In this episode, we sit down with Haley, the founder of Oak & Willow, to talk about how a simple idea for toilet pods turned into a business that's changing the way people think about everyday products.Haley shares how she created and grew a brand that puts people and the planet first. We talk about the moment her products went viral, the chaos that followed, and how she kept her values front and center through it all.Find more about Oak & Willow Here: https://www.oakandwillow.store/2:00 – Why this isn’t just a soap episode6:55 – The TikTok moment that changed everything11:30 – Competing with billion-dollar brands 13:10 – Real sustainability vs. greenwashing26:40 – Handmade in North Bay, Canadian-sourced29:00 – Emotional moments at their pop-up event32:00 – Why she would turn down the Dragons35:55 – How Oak & Willow got its name