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Inside Parachute Home’s Community-Focused Expansion Plans episode artwork

EPISODE · Aug 10, 2018 · 55 MIN

Inside Parachute Home’s Community-Focused Expansion Plans

from Business of Home Podcast · host Business of Home

The term ‘retail store’ isn’t in Ariel Kaye’s vocabulary. The founder and CEO of Parachute Home prefers to use “community centers” when referencing the digital-first bedding and bath brand’s physical locations. In true clicks-to-bricks fashion, Parachute is focused on cultivating its consumer community and providing value outside of just its European-made product. In this interview, Kaye shares how she built Parachute and its cult-like following, while also acknowledging the challenges of running a startup and the isolation that can come with being a sole founder. This episode is sponsored by Fuigo.

Episode metadata supplied by the publisher feed · Published Aug 10, 2018

What this episode covers

The term ‘retail store’ isn’t in Ariel Kaye’s vocabulary. The founder and CEO of Parachute Home prefers to use “community centers” when referencing the digital-first bedding and bath brand’s physical locations. In true clicks-to-bricks fashion, Parachute is focused on cultivating its consumer community and providing value outside of just its European-made product. In this interview, Kaye shares how she built Parachute and its cult-like following, while also acknowledging the challenges of running a startup and the isolation that can come with being a sole founder. This episode is sponsored by Fuigo.

PodParley-generated summary based on available episode metadata and transcript content.

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Inside Parachute Home’s Community-Focused Expansion Plans

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Frequently Asked Questions

How long is this episode of Business of Home Podcast?

This episode is 55 minutes long.

When was this Business of Home Podcast episode published?

This episode was published on August 10, 2018.

What is this episode about?

The term ‘retail store’ isn’t in Ariel Kaye’s vocabulary. The founder and CEO of Parachute Home prefers to use “community centers” when referencing the digital-first bedding and bath brand’s physical locations. In true clicks-to-bricks fashion,...

Can I download this Business of Home Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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