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Inside PR #53 - Tuesday, April 3, 2007 episode artwork

Apr 3, 2007 32 min

Inside PR #53 - Tuesday, April 3, 2007

from Inside PR

Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week, David and Terry talk about the importance of evaluation as part of a PR campaign. They also welcome an audio comment from Francis Wooby. Finally, Terry does his segment of Inside PRoper English. Show Notes 00:30 Terry introduces the show. 02:25 Francis Wooby sends in an audio comment. 09:05 Francis also passed on a link to a survey at Emerson College about the level of engagement among podcast listeners. 11:20 This week's main topic: evaluation 28:35 David mentions some measurement resources: KD Paine's blog, Alan Chumley's blog, and the IABC Creative Commons measurement page. 29:50 Inside PRoper English: uninterested and disinterested Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

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Inside PR #53 - Tuesday, April 3, 2007

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