Inside PR #57 - Tuesday, May 1, 2007

Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David and Terry have a chat about professional spring cleaning. They also welcome audio comments from Jamey Shiels, Elizabeth Hirst, and Boyd Neil. They also welcome an audio contribution from Gary Schlee. Finally, Terry does his segment of Inside PRoper English. Show Notes 00:30 Terry introduces the show 02:30 Terry mentions the latest Luke Armour virtual-PR meetup. The latest is called A Virtual PR Murder Mystery, featuring many prominent podcasters. 04:55 David introduces a comment from Jamey Shiels. 07:00 David introduces Elizabeth Hirst's comment on introducing social media into a Canadian PR curriculum. 12:30 Boyd Neil sends in a comment about Facebook. 16:15 David mentions the Most Valuable Podcast contest going on over at Fly Over Marketing. Go vote for Inside PR here. 18:15 David introduces the main topic of the week: spring cleaning for your PR career. 20:00 The first tip is to work on a shortcoming. 23:30 The second tip is to know what you don't know. 24:30 The third tip is to ask yourself what you want to be known for. What is your brand? 25:30 The fourth tip is to get a mentor, be a mentor, or both. 27:40 The fifth and final tip is to lose the "do what you're told" approach 30:30 Gary Schlee sends in an audio commentary. 36:30 Inside PRoper English: over vs. more than Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.