Inside PR #58 - Tuesday, May 8, 2007
from Inside PR
Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David and Terry discuss the top 3 ways to use public opinion research in public relations. Also, Terry does his segment of Inside PRoper English. Show Notes 00:30 David introduces the show 02:30 David mentions that he sat on a panel at From Mass to Grass: Canada's Word of Mouth Marketing Conference. Here is the discussion, from Michael Seaton's The Client Side podcast. 04:15 David mentions the Fans of Inside PR group on Facebook. Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote. 06:30 Terry mentions that there are no comments this week, nor are there any commentary. This leads to the main topic of discussion for the week: market research. 08:00 The top 3 ways of using public opinion research for PR. 08:15 The first use is to drive media relations. 14:45 The second use is to hone your key messages. 20:00 The third use is to drive the development of the communications strategy and the overall plan. 27:30 Inside PRoper English: a round-up of redundancies. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
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