Inside Retail’s NFT Movement
from Retail Remix Hosted by Retail TouchPoints
Riding on the hype surrounding cryptocurrencies, NFTs have become hot commodities in the digital creation space. While some tech fanatics are bidding on NFT versions of tweets, brand loyalists are snatching up NFT products. But what does the future hold for NFTs? How do they present new opportunities for brands and retailers to fuel digital innovation and virtual experiences? This special edition of Retail Remix highlights insights from two NFT experts. Listen to get their perspectives on: The current state, and future of, the NFT market and the factors that will influence growth; How NFTs can support digital-to-physical engagement by creating a “metaverse” for online shopping; The benefits of creating unique NFTs to drive brand awareness and activation; and Ways to integrate NFTs into brand and product strategy, including who drives initiatives and how to measure success. RELATED LINKS Learn more about Boson Protocol Learn more about Sol Marketing Want to dig deeper into NFTs, cryptocurrencies and other tech topics? At retailX, you can hear directly from executives representing Bitski, 3D Robe and CoinFund, who will dig into the future of retail transactions. Register now using RTPSUB21 to get 15% off your ticket.
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What this episode covers
Riding on the hype surrounding cryptocurrencies, NFTs have become hot commodities in the digital creation space. While some tech fanatics are bidding on NFT versions of tweets, brand loyalists are snatching up NFT products. But what does the future hold for NFTs? How do they present new opportunities for brands and retailers to fuel digital innovation and virtual experiences? This special edition of Retail Remix highlights insights from two NFT experts.
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