Inside Rifle Paper Co.’s next big phase of growth—into home

Launched by illustrator Anna Bond and musician turned businessman Nathan Bond in 2009, Rifle Paper Co. has evolved from stationery maker to full-fledged lifestyle brand, gracing everything from Keds footwear to L’Occitane skincare, and, most recently, rugs and pillows by Loloi. Nine years in, the company has grown to 200 employees, 6,000 points of distribution globally and an annual revenue of $25 million. The husband-and-wife co-founders share the mistakes made and lessons learned along the way, and new brand president Trish Whalen adds how the company is planning for its next phase of growth. This episode is sponsored by DCOTA.