Inside Success Story: What Years of Mentorship Really Looks Like with Amy Hanneke

An incomplete list of things Amy Hanneke has done since joining Success Story:Decided to drop design and just be a copywriter.Tried design again. Said never fucking mind.Became the president of her own board of directors.Checked off every single thing on her 2025 plan.Started answering her own Slack questions in voice memos before I could even respond.Amy Hanneke has been in Success Story for — honestly, it feels like 18 years at this point — and she is the perfect example of what happens when someone actually puts the work in. And in this episode, she's here to talk all about her experience inside Success Story (and a bunch of other fun, completely unrelated things, of course).TOPICS & TANGENTS— Amy's origin story: from all-inclusive designer-copywriter to "actually, I'm just a copywriter"— Why complicated is canceled (and why Amy has genuinely considered getting it tattooed)— The horse blinders era and what it took to stop looking at what everyone else was doing— What Success Story is and who it's for— I convince Amy to buy a Ninja Creamy live on air. (Mentorship works!)— The predisposition toward action and where it comes from— Why your mentor needs to be someone who will say no to you— Becoming the president of your own board of directors— The time Amy met Side Character through a laptop screen while he was making lunch in my kitchenPOINT OF THE STORYYou don't need a mentor to save you. You need one to help you figure out how you want to save yourself, and then get out of the way while you do it.Love you, mean it. 🖤AMY LINKS— Follow Amy on Instagram and Threads— Check out her website— Subscribe to her newsletter— Learn about her done-with-you website copywriting experience, Cook Your Copy— Take her free messaging workshop— Her walkout songBTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comOTHER LINKS— Josh's nutrition coaching websiteThis episode was edited by Adrienne Cruz.Mentioned in this episode:BTL's Business Beach Bag