Inside the $20M Rise of Who Is Elijah

Secure your ticket to Female Founder World Summit: femalefounderworld.com Raquel Bouris is on Female Founder World with Jasmine Garnsworthy! Raquel is the cofounder and Chief Creative Officer at Who is Elijah, a 7-year-old fragrance brand that's just hit $20 million annual revenue. They're stocked in Sephora in the UK and Australia, and are about to make a big entrance into the United States. Raquel has bootstrapped the business to $20 million+ in annual revenue by remaining extremely scrappy, determined, and getting creative to build brand awareness. In this episode, Raquel shares her approach to guerrilla marketing that ended up getting her an invitation to a 1:1 dinner at Sophia Richie's home, the key hires who have super-charged her business, and how she's grown personally and professionally in confidence. Links Secure your ticket to Female Founder World Summit: femalefounderworld.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Listen to Raquel's original episode: https://podcasts.apple.com/za/podcast/23-year-old-raquel-bouris-was-an-exec-assistant-when/id1593458926?i=1000657038378 Check out Raquel's business: https://whoiselijah.com.au/ https://www.instagram.com/raaaquelbouris/?hl=en Raquel's agency recomendation: https://bursty.com.au/ Learn more about your ad choices. Visit megaphone.fm/adchoices