EPISODE · Mar 31, 2026 · 19 MIN
Inside the Badger Den: Episode 1 | Software Roadmap & Upcoming Features
from The PPC Den: Amazon PPC Advertising Mastery · host The PPC Den
Welcome to the premiere episode of Inside the Badger Den! This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our new Search Trends and Organic Rank Tracking features to help you combat ad cannibalization and claim more market share. We’ll see you Inside the Badger Den!🦡 Highlights 0:00 – Intro0:39 – Roadmap Update: Search Trends & Rank Tracking1:14 – Analyzing Market Share & Keyword Demand2:02 – Sales % Relative to Competition3:24 – Analyzing CVR (Conversion Rate) by Product & Keyword4:46 – Understanding Search Query Volume Changes5:20 – Comparing Brand CVR vs. Market CVR6:57 – Organic Rank Tracking9:31 – Finding Campaigns with No Modifiers10:07 – Which Placements Need Higher Bids?11:42 – Feature Demo: How to Use Bulk Placement Edits12:51 – Top Insights from the Past Month17:15 – Sneak Peek: Upcoming Features (Custom Bid Algorithms, PDF Reports, and more)18:30 – Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soulView our Product RoadmapView our pricing📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno
What this episode covers
Welcome to the premiere episode of Inside the Badger Den! This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our new Search Trends and Organic Rank Tracking features to help you combat ad cannibalization and claim more market share. We’ll see you Inside the Badger Den!🦡 Highlights 0:00 – Intro0:39 – Roadmap Update: Search Trends & Rank Tracking1:14 – Analyzing Market Share & Keyword Demand2:02 – Sales % Relative to Competition3:24 – Analyzing CVR (Conversion Rate) by Product & Keyword4:46 – Understanding Search Query Volume Changes5:20 – Comparing Brand CVR vs. Market CVR6:57 – Organic Rank Tracking9:31 – Finding Campaigns with No Modifiers10:07 – Which Placements Need Higher Bids?11:42 – Feature Demo: How to Use Bulk Placement Edits12:51 – Top Insights from the Past Month17:15 – Sneak Peek: Upcoming Features (Custom Bid Algorithms, PDF Reports, and more)18:30 – Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soulView our Product RoadmapView our pricing📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno
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Inside the Badger Den: Episode 1 | Software Roadmap & Upcoming Features
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