Inside the Badger Den: Episode 2 | Unlocking Total Control with the New Ad Badger Custom Bid Engine

Welcome to the second episode of Inside the Badger Den!This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our brand-new Custom Algorithm Feature to help you mix your own "algorithm cocktails" using smart If/Then/When rules. Plus, we're breaking down advanced negative filters for search terms, and how to utilize our new CPO (Clicks Per Order) metric to see how many clicks it typically takes to land an order across your campaigns and keywords. Also featured in our opening segment: BuyBox Checker! We are introducing their new multi-channel alerts (email, Slack, WhatsApp, SMS, Zapier, n8n, webhook). Plus, Ad Badger members get an exclusive 40% discount - check it out here.We’ll see you Inside the Badger Den!🦡 Highlights0:00 — Intro0:15 — Buybox Checker discounts0:30 — New Slack, Zapier, and Webhook alerts1:08 — Exploring the new PPC Bid Engine1:46 — The Main Event: Custom Algorithms2:06 — How to use the Campaign Selector2:34 — Setting your Max/Min bid controls3:00 — Inside the Algorithm Rule Library3:26 — How "If/Then/When" logic works4:11 — Tracking your bid changes and history4:26 — Filtering negatives from your search terms5:04 — Tracking sales with the new CPO metric5:35 — Vote on new features via our Roadmap🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingIf you want to turn more clicks into actual revenue, you need to master your Clicks-Per-Sale metric. Find out how.📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno