Inside the Business Model Changing India’s Coffee Market | AbCoffee | FOWR22 Ragini Varma

In this episode of Fynd Out With Ragini, we sit down with Abhijeet Anand, Founder of abCoffee, to decode how he’s rethinking the coffee business in India not as a luxury café experience, but as a daily habit for the masses.From having barely 10 cups of coffee in his life to building one of India’s fastest-growing grab-and-go coffee chains, Abhijeet shares how a simple insight, why is coffee so expensive in India, turned into a scalable, tech-first, habit-driven business model.We also explore how abCoffee is going beyond coffee with protein beverages, a tech-driven app, and a nutrition ecosystem, making it more than just a beverage brand.This episode is a masterclass in building a consumer brand, cracking unit economics, and creating a habit-based business in India’s evolving F&B ecosystem.Why You Should Watch:- Why coffee is expensive in India and how this brand is fixing it- The difference between café culture vs habit-based coffee consumption- The unit economics behind scaling a coffee chain in India- How subscriptions and repeat consumption drive growth- Why small-format, takeaway-first stores are more scalable- Building a tech-first coffee brand with 50%+ orders coming from the app- Expanding beyond coffee with protein drinks and nutrition trackingDon’t forget to like, comment, and subscribe to Fynd Out With Ragini for more deep-dive conversations with founders and operators shaping the future of retail, food, and consumer brands in India._____________Time Stamps:(00:00) - Precap(1:30) - Abhijeet’s Introduction(2:49) - How Did abcoffee Start(6:40) - Why Is Coffee Overpriced in India(8:54) - Making Coffee a Daily Habit Product(9:43) - Starbucks is Not Primarily a Coffee Space(11:27) - First Day at abcoffee(14:31) - Why Versova First(16:00) - Learnings from 21 Cups of Coffee a Day(17:07) - Abhijeet’s Starbucks Date(17:54) - Launch Day Blunders(20:31) - Friends Who Became Family(22:25) - Cost vs Product vs Space(24:48) - Is The FOMO Real(27:03) - Abhijeet’s Favourite Indian City(29:07) - abcoffee Next to a Cafe(29:40) - Are Cafe Owners Scared of abcoffee(31:57) - Let’s Get into Profits(33:04) - Shutting Down a Store(36:25) - Best Selling Product(37:47) - How To Increase In-Store Share(38:58) - Decision of Launching a New Product(40:44) - What Percentage of New Products Fail(42:42) - Tracking Nutritional Value in abcoffee App(47:21) - Metric Abhijeet Tracks Every Day(48:08) - Oat, Almond and Coconut Milk(49:22) - Are Wellness Events Beneficial(50:22) - Reason For Changing the Branding(53:31) - Must Watch For Investors(58:03) - What Happens if Luckin Comes to India(59:14) - Will Abhijeet Sell His Company(1:00:00) - Rapid Fire with Abhijeet(1:01:05) - How Will Abhijeet Win Over Rs. 2 Sachets(1:04:33) - Vision for Future(1:05:04) - Closing & Thank YouCatch the entire series on our YouTube channel – new episodes every Saturday!_____________Links:Fynd Out With Ragini VarmaInstagram: https://www.instagram.com/fyndoutwithragini/  Spotify: https://linktw.in/tDCoyf Apple Podcast: https://linktw.in/eYxOOd  AbCoffeeWebsite: https://www.abcoffee.in/ Instagram: https://www.instagram.com/abcoffeeindia/ Abhijeet’s LinkedIn: https://www.linkedin.com/in/theabhijeetanand/ Ragini VarmaInstagram: https://www.instagram.com/raginnivarma/ LinkedIn: https://www.linkedin.com/in/ragini-varma/ FyndInstagram: https://www.instagram.com/gofynd/ LinkedIn: https://www.linkedin.com/company/fynd-shopsense/