Inside the CMO hiring process with Kate Bullis

The CMO hiring process has changed. Boards and CEOs aren’t just looking for marketing operators anymore; they want leaders who can drive transformation and business growth.Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners, shares what boards, CEOs, and recruiters are looking for in modern marketing leaders — and why many highly experienced candidates still struggle to stand out.In this episode, you'll learn:How CMO expectations have changed in recent yearsWhat CEOs mean when they say they want “innovation.”Why personal brand matters more than most executives realizeHighlights:(00:00) Meet Kate Bullis, executive recruiter for CMOs (02:55) What recruiters and CEOs actually look for when hiring a CMO (06:41) Do you need AI experience to land a CMO role? (12:48)How to identify your leadership superpower as a marketer (19:03) How executive recruiters source and evaluate CMO candidates (23:17) The personal brand exercise every aspiring CMO should doResources: Kate's LinkedIn: https://www.linkedin.com/in/katebullis/Gayle's LinkedIn: https://www.linkedin.com/in/gaylekalvert/