Inside the Creator Economy: Sarah Jannetti on Influencer Briefs That Create Authentic, High-Performing Content

Show Notes: In this episode of the Beyond Beauty podcast, Sarah Jannetti, founder of Content Recipe, discusses her journey into entrepreneurship. She explains the role of AI in enhancing the creator economy and the need for brands to think like creators to build trust with their audiences. The conversation also touches on the challenges of navigating social commerce and the importance of providing tailored influencer briefs for creators. Sarah shares valuable insights for aspiring entrepreneurs and brands looking to thrive in the dynamic landscape of social media.About Sarah: Sarah Jannetti is a content creator, strategist, and the founder of Content Recipe, an AI-powered platform that helps brands create personalized, high-performing influencer briefs in seconds. With a growing audience on TikTok and Substack, Sarah blends her experience as a creator with her background in branding and early-stage startups to build tools that prioritize authenticity, utility, and trust in an oversaturated content landscape. A graduate of NYU Stern, she’s spent the last few years exploring the intersection of media, marketing, and technology—and is now focused on helping both creators and brands make content that actually resonates.Time Stamps:00:00 The Creation of Content Recipe06:05 Navigating the Creator Economy12:02 Leveraging AI for Authenticity17:51 Building Trust in Content Creation23:47 Advice for Brands and EntrepreneursThis podcast is produced by Dillie: a content innovation partner leveraging AI to bring beauty and personal care brands into the future of marketing.https://dillie.com/