Inside the Paddle Game: Pricing, Innovation & Global Growth with Jason Aspes

In this episode of Cracked Paddles, hosts Alex Crum and Kevin Dong sit down with Jason Aspes, a leading voice in pickleball branding, product design, and international growth. From exploring where his passion for paddles began to breaking down the true cost of performance gear, Jason offers an insider’s look into what it really takes to bring a paddle from concept to court. The conversation dives deep into paddle marketing, the new PPA certification standards, and the science behind paddle testing—including the drama and debate surrounding the new approval process. Jason also shares his perspective on the rapidly emerging Asian pickleball market and what global expansion could mean for the sport’s next wave of innovation. Check out today's episode on YouTube by clicking here. Midwest Sports If you play pickleball, you’ve gotta check out Midwest Pickleball—they’re part of Midwest Racquet Sports, a trusted name in the game for over 30 years. Whether you're just getting started or already a court regular, they’ve got one of the biggest selections of paddles, shoes, and gear from all the top brands. Need help choosing? Their team actually knows the sport and can help you find the perfect fit. Plus—fast shipping, easy returns, and a paddle demo program if you want to test before you commit. And they are offering our listeners a special offer. Use code CP15 to get 15% off your order today at midwestracquetsports.com. Gear up, game on. 00:00 - Intro 02:15 - Where did Jason's passion for paddles start? 06:20 - What goes into setting the price point of a paddle? 09:10 - Paddle Marketing 10:35 - Midwest Sports 11:50 - The new PPA standards 14:20 - How paddles are tested 17:10 - Was there drama around the new certification process? 21:00 - The Asian pickleball market Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.