Insights-Driven Growth Marketing with Amazon Fresh's Rose Jia

The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Rose Jia, head of Growth Marketing for Amazon Fresh.This is the second of a two part partnership episode series with Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at scale.Follow Rose Jia on LinkedIn at: http://linkedin.com/in/rjiaFollow Renaissance Marketer at: http://renaissancemarketer.comFollow Whiskey-Me-Up at: https://whiskeymeup.com/Follow Cardlytics online at: http://www.cardlytics.comFollow Cardlytics on LinkedIn at: https://www.linkedin.com/company/cardlytics/For more inquiries on eyekandy, please contact [email protected] answers these questions:Walk through your background—the journey from investment banker to marketing.Do you think your background gives you an edge/advantage in your current role, how so?What is renaissancemarketer.com How do you define a renaissance marketer?Are there certain gaps or common biases that you think hold a lot of marketers back from making a bigger impact?Shopper behavior has change dramatically in the past year and half. What challenges do you face in better understanding and incentivizing shoppers?You’ve spoken about your approach of choosing partners to go ‘deep’ with as similar to making investments in the financial world. Can you explain your philosophy about that?What gaps do you see in the solution provider space to meet the new needs of/partner with retailers?Any good examples of emerging platforms you’re bullish on delivering big marketing returns for you over the long term?What does best in class partnership look like to you? (Guiding/consulting/challenging vs marching orders/tactical execution)Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://Instagram.com/cpgguysTwitter: http://twitter.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.