Insights From 400 GTM Professionals At PLG Companies With the Founder of Headsup.ai

Momo Ong is the co-founder of HeadsUp—a plug-to-play, end-to-end solution for sales teams to understand and engage their customers. In this episode, Momo shares the insane amount of research they completed before HeadsUp was built, weighing in on the challenges that go-to-market teams face in product-led growth. He also talks about the importance of product usage data and identifies specific metrics that should be created for marketing and sales success. Show Notes [01:32] What prompted Momo and his colleague, Earl Lee, to create HeadsUp [03:42] On the increased need for collaboration within go-to-market teams [05:55] On the increased need for collaboration between go-to-market teams and product engineering functions [06:55] Why product usage data is important [12:28] How go-to-market professionals increase collaboration within their organization [15:15] On rolling out product usage data beyond product teams [17:25] Extract, transform, and load product usage data into a cloud data warehouse and then create actionable metrics [20:45] When product-led companies hire go-to-market individuals About Momo Ong Momo is a graduate of Princeton University who used to work on video ads at Facebook. He also held product leadership roles at Beam and FiscalNote (where he met his HeadsUp teammates Earl Lee, Justin Hegyi, and Dev Shah). He really enjoys playing games and thinking about leadership and management. Links FiscalNote Salesforce Marketo Product-led Growth Slack Profile HeadsUp