Insights from a chess game CMO

Very few companies are founded by a world champion. Even fewer are founded by a grandmaster of chess. In this episode of CleverTap Engage we’re chatting with Scott Dodson, until very recently CMO at Play Magnus Group, a company founded by 5-time world chess champion and grandmaster since the age of 13 Magnus Carlsen. The company is on a mission to define the future of chess, and it starts with deep user engagement in their app. We chat about how Dodson has used a well-considered influencer marketing strategy, segmentation and pre-segmentation strategy, and personalized recommendation to outgrow the competition. “CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier. About CleverTap: We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty. Visit our website: https://clevertap.com/​ Our Socials LinkedIn: https://www.linkedin.com/company/clevertap Twitter: https://twitter.com/CleverTap​​ Instagram: https://www.instagram.com/clevertapofficial Facebook:https://www.facebook.com/clevertap CHAPTER TIMESTAMPS 0:00 Being the avengers 1:53 Queen’s Gambit: a huge organic push 5:31 Utilizing partnerships for growth 8:21 Influencer marketing 17:20 Pre-segmentation 20:06 NFT trophies 22:17 Being a growth-focused CMO 26:03 Insanely successful strategies