PODCAST · business
The Big Leap Podcast
by CleverTap
A podcast series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
Episodes
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Let’s Talk Retention | Episode 3 - Sumit Jasoria, Co-founder & CEO of Newme
Dive into the world of fast fashion with Sumit Jasoria, Co-founder & CEO of Newme and Abhinay Jain, Director of Product-led Growth, CleverTap in the latest episode of Let's Talk Retention! Listen to the podcast to discover the early journey of Newme, how it started their vision, and team dynamics...
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Let’s Talk Retention | Episode 2 - Richa Sethi, Co-founder & CEO, GetLitt
Welcome to the second episode of our #CleverTapforstartup series - ‘Let’s Talk Retention’! Our guest today is a seasoned entrepreneur with a strong passion for making stories accessible & fun for children - Richa Sethi, Co-founder & CEO, GetLitt. Listen to this podcast, as she deep dives into how...
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Tobias Boerner’s Recipe For Successful Hyper-Personalization and Building Customer Trust Early
Though Tobias Boerner has been fasting since 2019, his app has done the opposite, feasting on effective growth and retention practices for years to reach over 26 million users worldwide. Our host Peggy Anne Salz chews on some techniques that established Fastic as the world's leading intermittent...
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How Rooter Harnessed Customizable Client Care To Become Google Play’s #1 App
How did Piyush Kumar grow Rooter to a #1 app on Google Play with 16.2 million monthly users while maximizing monetization every step of the way? Our host Peggy Anne Salz sat down with Rooter's Founder and CEO this week to discuss his strategy to rocket Rooter, India's leading game and Esports...
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Building Trust And Engagement Through Customer Involvement with Cardiogram’s Stacy Earl
Customer trust and a great value proposition are musts for mobile health apps. Cardiogram by Ilumivu has both. In this episode, our host, Peggy Anne Salz, sits down with Cardiogram’s VP of Marketing, Stacy Earl, to learn how this healthcare app uniquely approaches customer education to build...
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Vernesa Cutuk On Building Retention In Your Sleep And The Value Of Predictability
CRM Marketing Specialist Vernesa Cutuk joins Peggy Anne Salz in this episode to talk about how Sleep Cycle — your one-stop-shop for improving and understanding your sleep — bakes retention into its brand. The Sweden-based subscription app has a unique approach to segmentation and customer data...
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Raw Authenticity And Value-Based Marketing Saves Lives At Mindful Mamas
Mindful Mamas doesn’t refer to its app users as audiences or customers or even consumers. They’re just moms. And they are the center of all the brand’s operations. Our host Peggy Anne Salz sits down with Jillian Lee Stout, Co-founder and CPO of Mindful Mamas, in this episode. The pair discuss the...
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Let’s Talk Retention | Episode 1 - Vaibhav Gupta, CEO, ChefKart
Welcome to the first episode of our new podcast series, ‘Let’s Talk Retention’, where we focus on the challenges of early-stage startups. Here we speak to founders of promising startups and get their perspectives on growth, and retention strategies. Listen in as our guest, Vaibhav Gupta…
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Aurélie Genet On Inventive Mindsets and Focused Frameworks For Sustainable Retention
The best retention strategy is long-term and company-wide. This is the view of Aurélie Genet, a product marketing leader who has pioneered retention efforts and user acquisition strategies at companies like Flo Health, Skyscanner, and Trainline. In this episode, she talks with our host Peggy Anne...
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Retain Customers By Making Marketing Fun Again With OTB Digital’s Jarrett Thomas
Jarrett Thomas has generated over 5 million organic views on LinkedIn and closed $2 million deals on his couch. With his strategy, you can, too. Our host Peggy Anne Salz chats with Jarrett in this episode about the power of the personal brand and how envisioning digital differently skyrocketed...
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Danielle Vona On Cooking Up Mouth-Watering Engagement Rates
Customer retention and engagement must be earned. Bloomin' Brands, the parent company of casual dining restaurants like Outback Steakhouse and Carrabba's Italian Grill builds their bloomin' base with a simple motto: "wherever you are, whenever you want it." This week, Peggy Anne Salz chats with...
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Data-Driven Testing And User Psychology Are The Keys To Subscription Growth, Says Phiture’s Andy Carvell
Attracting subscribers to your mobile app is only one hurdle in growing your business. You have to keep them paying for that subscription, month after month, and year after year. What better person to offer advice on customer retention than Andy Carvell, Partner and Co-founder of growth…
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Times Internet’s Vivek Girotra on Increasing FinTech App Retention and Meeting Engagement Goals
If you want your FinTech app to thrive, perfect your lifecycle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In this episode recorded late last year, our host Peggy Anne Salz questions Vivek on best practices for FinTech apps to increase user...
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How Streaming Platform ZEE5 Global Goes Beyond A/B Testing To Achieve Stellar Results
How did ZEE5 build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K and the number two spot in Europe? Part of the credit goes to the content (a slate of...
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Listen Or Die: Ecommerce Giant Meesho On Why You Need To Hear What Your Customers Are Telling You In The App And Everywhere Else
Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho, a leading online shopping and reselling platform, is taking it a...
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3 top tips from CMO Scott Dodson
What’s the biggest mistake people make about retention? How do you improve retention, and deliver the value your marketing promises? And in a busy and noisy world, how do you communicate your value succinctly? In this brief “top tips” session with former CMO of Play Magnus Group Scott Dodson, we...
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Insights from a chess game CMO
Very few companies are founded by a world champion. Even fewer are founded by a grandmaster of chess. In this episode of CleverTap Engage we’re chatting with Scott Dodson, until very recently CMO at Play Magnus Group, a company founded by 5-time world chess champion and grandmaster since the age…
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3 top tips from Liftoff's Chief Marketing Officer, Dennis Mink
How do you capture attention immediately? What’s the hardest thing about mobile marketing? And what is the golden rule of customer and user engagement? In this brief chat with Liftoff CMO Dennis Mink, we discover his top tips for marketing success, based on 15 years of marketing experience seeing...
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3 top tips from Bayer’s Chief Marketing & Digital Officer, Patricia Corsi
We ask Bayer’s chief marketing officer and chief digital officer Patricia Corsi to answer 3 questions in 5 minutes or less: You have an amazing career arc. What would you tell your younger self? What is the most valuable career lesson you ever learned? What do brand marketers need to know about...
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Customer & user retention
How can you make your customer the hero? And what are the benefits? In this CleverTap Engage we chat with the chief marketing officer of Liftoff. In a busy and volatile adtech ecosystem with almost zero ability for customer lock-in, he found a way to triple client retention. How? By creating the...
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3 top marketing tips from iHeartMedia Media CEO Conal Byrne
We ask the CEO of iHeartMedia 3 key questions: What is the #1 motivation for podcast listeners? What is the best marketing advice you ever got? What is the best marketing advice you were ever forced to deliver? Here are his answers, in 5 minutes or less.
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Mixed-channel commerce, customer retention, and the golden rule of engagement
We chat with the CMO of Africa’s biggest single-brand retailer about digital transformation, mixed-channel commerce, customer retention, and -- yes, we went there -- the metaverse. We also ask PEP CMO Beyers van der Merwe what is most important for a brand to convey, and his most important tool…
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Bayer CMO Patricia Corsi on engaging and retaining users
Could being uncomfortable be the key to acquiring, engaging, and retaining new users? In this episode we chat with Bayer CMO and Chief Digital Officer Patricia Corsi on comfort zones, stepping out of them, and making a significant impact with your marketing. That includes engagement and…
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Podcasts, marketing, metaverse
500 million monthly downloads is not small. And that’s just the beginning of Conal Byrne’s ambitions. He’s the CEO of iHeartMedia’s Digital Audio Group, and he’s pretty sure that marketers are underestimating what audio can accomplish. And the metaverse, too. In this episode of CleverTap Engage...
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Top 3 tips from Thomas Zimmerman, CMO of Europe’s largest ride-sharing company
3 tips from the CMO of Free Now on … Designing mobile experiences for maximum impact What growth marketers most need to change today The golden rule of engagement Thomas Zimmerman, CMO of Europe’s largest ride-sharing company, tells co-hosts John Koetsier and Peggy Anne Salz his top 3 tips for...
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Europe’s top ride-sharing app
How do you invent the future of mobility in the heart of Europe, when Uber and Lyft are at the top of everyone’s minds? A good start is bringing iconic brands like BMW and Mercedes together to create a ride-sharing experience that is exactly what Europeans want. In this episode of CleverTap…
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How G.R.E.A.T. products drive engagement and retention
Is your product great? Maybe, but is is also G.R.E.A.T.? In this CleverTap Engage we chat with Jessy Hanley, VP of Marketing at Intuit, about how truly great products drive massive user engagement and high retention. The key: a product lifecycle that moves through 5 stages: Greet, Ramp, Evolve,...
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Top 3 mobile user retention tips from Ibotta CMO Rich Donahue
How do you maximize impact, sustain growth, and boost user engagement? This is 5 minutes with Rich Donahue, the CMO of Ibotta, a cash back app that rewards shoppers for their purchases. We ask Donahue: How do you design mobile experiences for maximum impact? What do growth marketers most need to...
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What 2.5 billion purchases reveal about customer loyalty
What can 40 million customers and 2.5 billion annual purchases teach us about customer loyalty in the age of mobile? In this episode of CleverTap Engage, we chat with Rich Donahue, the CMO of Ibotta, a cash back app that rewards shoppers for their purchases. And, of course, helps retailers and...
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Top 3 retention marketing tips from IncredibleBank CMO Leslie Osman
We ask IncredibleBank CMO Leslie Osman three key questions: What do most marketers forget about personalization? How do you re-engage customers without annoying them? What is your golden rule of customer engagement? And then, just for fun, we ask for the best advice she did NOT take, the career...
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Real-time loyalty rewards
What does rewarding loyalty in real time do for customer retention? According to IncredibleBank CMO Leslie Osman, it treats your customers the way Google, Netflix, and our instant satisfaction digital world has trained them to expect. And that increases retention. In this episode we learn how...
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Retention at center of growth engine
Brian Balfour is the CEO of Reforge and the former VP of Growth at Hubspot. He knows growth marketing and retention marketing. So when he says retention is at the center of the growth engine, people sit up and listen. In this episode of CleverTap Engage, Brian talks about retention, benchmarks,...
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Boosting cross-channel commerce
How do you boost sales, boost engagement, boost retention, and rebrand … all during a global pandemic? For the CMO of Africa’s biggest single-brand retailer, it’s all about moving where your customers demand. And they move quickly, especially when shutdowns interfere with in-person shopping.…
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iOS-subscriptions
iOS 14 and 15 are huge course corrections on how Apple is building its mobile operating systems. The former head of Google’s iOS app explains what’s changed, why, and how it impacts which apps can be successful in this edition of CleverTap Engage. His name is Nick Hobbs. After Google, he built a...
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How to become an iconic brand, with TOMS CMO Ian Stewart
How do you build an iconic brand? Chief marketing officer Ian Stewart has led marketing at MTV, Coke, and Converse before taking the reins at the iconic shoe company TOMS. He’s created lasting brand value wherever he’s gone. In this 5 minutes with Engagement Experts, we chat with him about…
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Purpose, influencers, retention at TOMS
TOMS makes shoes. They also make a difference, changing 100 million lives by donating ⅓ of profits to good causes. In this episode of CleverTap Engage we chat with Ian Stewart, the CMO and chief digital officer of TOMs. He’s led marketing teams at MTV, Coke, UGG, and Converse, and is an avid...
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Magic in marketing: your biggest source of competitive advantage
What does Tesla’s “dog mode” say about the company? What about DoubleTree’s cookie on the bed. In this episode of CleverTap Engage, we meet the master of the dark arts of marketing, Rory Sutherland, Vice Chairman of Ogilvy and author of Alchemy: The Dark Art and Curious Science of Creating Magic…
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10 Golden Rules of Customer Engagement
What if we had 10 of the best marketers on the planet each provide their best tip for customer engagement? Top executives from brands like IBM, Mastercard, N26, Clorox, Verizon, Acorns, Rovio, and HelloFresh? Well, that’s exactly what we did. The result: the 10 golden rules of customer…
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Segmentation & subscriptions for 200 apps & hundreds of millions of users at Maple Media
How do you drive more subscriptions in your mobile app? Segmentation is one answer, and you can learn a lot about both segmentation and subscriptions when you manage over 200 apps with hundreds of millions of users. In this episode of CleverTap Engage, we chat with the VP of Marketing for Maple...
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5 minutes with Ashley Fauset, VP Marketing at Maple Media
Maple Media has over 200 apps with hundreds of millions of users in dozens of verticals. Somehow, VP of marketing Ashley Fauset manages to not only keep them all straight but keep them all growing. Hosts John Koetsier and Peggy Anne Salz interviewed Ashley in-depth in a previous episode, but…
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5 minutes with Emma Baines, chief brand officer of HelloFresh
"5 minutes with" is a quick peek into the lives of marketing leaders. We ask a few more personal questions than in our full-length CleverTap Engage episodes. In this chat with the chief brand officer of HelloFresh, hosts John Koetsier and Peggy Anne Salz ask her about creative, growth, business...
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HelloFresh: 84% growth via creative, segmentation, customer journey
How do you grow 84% in a year and deliver 600 million meals globally? A lot has to go right, but you certainly have to have your branding and segmentation in order … and a good understanding of your customer journey. HelloFresh’s Global Director of Creative Services Emma Baines joins us for a…
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5 minutes with Kieran O'Leary, COO of Rovio
We just had the incredible Kieran O'Leary, COO of Rovio on for a full episode of CleverTap Engage. "5 minutes with" is a quick peak into the lives of marketing leaders via a few more personal questions. What we ask: When your parents ask what you do, what do you say? Favorite work moment of all...
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5 minutes with James Morehead, CMO of Acorns
We recently had James Morehead on for a full episode of CleverTap Engage. "5 minutes with" is a quick peak into the lives of marketing leaders via a few more personal questions. What we ask: When your grandparents ask what you do, what do you say? Favorite work moment of all time? What’s the best...
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Rovio CTO Kieran O'Leary on engagement, retention, and winning for over a decade
How do you win in mobile for over a decade? How do you keep on churning out apps and games that succeed, year after year, and keep players engaged and retained for over a decade? No-one knows how better than Rovio. Rovio was founded in 2003: an eternity ago by mobile standards. Its iconic Angry...
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Gamification and personalization: how Acorns achieves 99% retention
Can you imagine mobile user retention of 99%? For most mobile marketers and developers, that’s fantasy land. Most who are struggling to boost engagement and retention have 10-20% user retention after a month, if they’re lucky. While it’s true fintech is a unique space, Acorns CMO James Moorhead...
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Verizon’s Visible: differentiation, Kevin Bacon, & customer engagement
Ever felt six degrees from success? Visible Head of Brand Marketing Pearl Servat walks us through fixing customer engagement, winning with influencer marketing, and building engagement and retention through segmentation. And hiring Kevin Bacon, of course. Visible is a new kind of telecom, owned…
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Winning direct-to-consumer with Clorox VP of Growth Vivian Chang
How do you win in direct-to-consumer? Clorox VP of Growth Vivian Chang is taking the consumer giant’s 50+ brands straight to the people with data science, predictive modeling, and deep data-driven insights. That means moving from general demographics to more precise psychographics to build...
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Magical brands and stellar customer experiences with Patrick Stal, VP of Global Marketing at N2, a fast-growing fintech startup
Patrick Stal, VP of Global Marketing at N26, a fast-growing mobile bank with 8 million customers across 25 countries, shares valuable lessons to create “stellar customer experience,” encourage loyalty and build brands to last. “CleverTap Engage” is a video interview series featuring the globe’s...
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Vision, velocity values: CMO Katherine Ray from Babble, Gucci, Nike, Louis Vuitton on leading marketing in 2021
Katherine Melchior Ray, former CMO of Babbel, is a marketing expert with an interesting take on leading in turbulent times. Katherine’s motto is, “Never waste a crisis.” In this episode, learn how she looks at disruption, what her “Three Vs for CMOs” are, and how she applied all of this by making...
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Frequently Asked Questions
How many episodes does The Big Leap Podcast have?
The Big Leap Podcast currently has 53 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Big Leap Podcast about?
A podcast series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
How often does The Big Leap Podcast release new episodes?
The Big Leap Podcast has 53 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Big Leap Podcast?
You can listen to The Big Leap Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Big Leap Podcast?
The Big Leap Podcast is created and hosted by CleverTap.
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