Insights professionals are burning out, and something’s gonna break with Kristin Luck

Insights professionals aren't immune to the pressures we've faced over the last couple of years. And no-one knows this more so than Kristin Luck, the current Chair of ESOMAR and co-founder of ScaleHouse Consulting. Kristin joins Infotool's Director and Head of Sales Geoff Lowe on the show to discuss this poignant issue that the industry is facing. The episode covers how we can get burnt out by doing things we really love, not just those laborious things we don’t. Historic expectations of busyness formed bad habits, and left us with a form of guilt if we don’t keep up our productivity levels. Burnout is not a unique thing to executives, it’s researchers too, which Quirks recently picked up on. James Pickles has been talking publicly about his burnout, and we need to be more vocal about this issue, as it can destroy lives. The tension between working hard early on in your career to get ahead vs finding a balance in your life. And this is about prioritizing what’s important to you. Be mindful about what you say yes to is a no to something else. Some organizations are starting to work on wellness initiatives, being truly people-first. We need to have more Sue Embrey days, where we have relaxing workdays… Be intentional on how you want to map out your career, put boundaries in place that ensure you can achieve your priorities, what’s important to you. Enjoy the show.