Insights: What the Medical World Can Learn from Disney, Google and the San Diego Zoo

In this episode, we’re joined by Cynthia Sharpe, Principal of Cultural Attractions and Research for the Thinkwell Group. Cynthia brings guest behavior, museum and education perspectives to her many projects, giving her unique insights on going beyond hospitality in healthcare and the lessons the industry can learn from experience design at theme parks and other attractions. Here are some links and references related to this week’s show: * The Case for Experience Design (bit.ly/2km9byZ) * Small floor plan changes could bring big returns for medical groups (bit.ly/2meclW2) * Imagineering Healthcare: A Healing Environment Design Model based on Experiential Design, Authenticity and Disney’s Design Approaches (bit.ly/2khyWQW) * Challenges for design researchers in healthcare (bit.ly/2lVgoXc) Along with co-presenter and former Insights guest Dr. Steven Merahn, Cynthia can be heard speaking at MGMA19 | The Annual Conference, Oct. 13-16 in New Orleans. Did you miss early bird registration? Don’t worry, we have you covered! Use the code POD200 while registering and save $200. Visit mgma.com/bigeasy19 for more info and to register. If you like the show, please subscribe and rate and review it wherever you get your podcasts. We love hearing from listeners about the show. If you have topics you’d like us to cover or experts you’d like us to interview, email us at [email protected]. MGMA Insights is presented by Craig Wiberg, Rob Ketcham, Decklan McGee and Daniel Williams. * Thanks to Stericycle for sponsoring this episode of MGMA Insights. To learn more about how Stericycle can ensure your practice remains safe, secure and compliant, visit stericycle.com/reliability. * This episode is sponsored by ModMed. Every denied claim costs time and money to rework — for care you’ve already delivered. While payers sharpen their own AI tools, ModMed RCM Services pairs seasoned billing specialists with AI designed to help flag claims at risk before they go out the door, so your team can fix issues upfront instead of appealing after the fact. Learn more here.