Instant Traction Myth: Dyson

Last Episode Drop on Business Relationships from the NO FOLLOWERS Podcast Themed Series: Dyson1:53 If you DM us, please follow us too.2:25 Another instant traction myth.2:42 Invented the Ballbarrow and Boat Launcher in the 1970s.5:20 It takes time to develop a quality product. 6:02 Vacuums lose suction from a layer of dust clogging the bag.6:44 Inspired by the centrifugal separator.7:58 Built a cardboard model and tested it.8:13 You may be working on one thing but be open to recognizing other opportunities.8:17 Listen to the market, find the problem and start small with a proof of concept.8:28 As creators we are also scientists and detectives looking at how things work.8:38 Dyson... Sir James Dyson.8:56 People often say that if the idea is so good someone else would have already done it.9:42 Network, funding, perseverance and having the right support system.10:59 In a shed behind his house he developed 5,127 prototypes. 11:21 It's very common for inventors and founders to get frustrated by a lack of progress.11:55 Know how your network comes into play.12:11 Rotork.13:19 Commercial success in Japan.14:29 "Say goodbye to the bag." A clear message of their unique value prop.14:48 A lot of listening to the market and iteration to find success.16:06 When major companies rejected his product, he opened Dyson Limited to make it himself.16:15 The alpha product, The Dual Cyclone Vacuum.17:03 They are true to their value of making digital electric motors.17:18 What is your strength? What is your uvp? Can you adapt into other products?17:33 It took a long time and that is the point.17:54 In our 3-phase process there can be no guarantees.19:06 "I made 5,127 prototypes of my vacuum before I got it right."19:25 You need emotional intelligence, the ability to withstand failure and to know when to stop.19:45 It's hard as a solo inventor to persevere, you need the power of a team.20:09 My product is my baby.20:54 I love the Dyson story.21:50 If you are an inventor working on an idea just keep going until you shouldn't anymore.22:03 Keep going but get honest feedback.22:34 You need to surround yourself with people that will tell you the honest truth.22:37 Sometimes at some point we do have to stop.22:40 It's not just grit. It's strategy, emotional intelligence and network.