Integrated Email Marketing with Laine Belcastro

Send us Fan Mail“They were forcing platforms onto their clients they liked.” - Laine BelcastroTimes have changed. In a world where marketers wanted to push products onto their clients, they thought they would fit and not ask questions or get to know their clients. The marketers wanted to push their products while not thinking about their clients.Laine Belcastro is our guest, and she discusses the gap she saw between clients and the marketers when working in corporate, which made her realize there was more to it and that’s how she decided it was time to go into business to help fill these gaps.In this episode, listen for: Do open rates matter and what to look for instead Communication through subject lines and what type of subject lines get your audience to open The skills in which you should have for email marketingAs you talk with your clients, it's vital you discuss  their strengths and weaknesses so you’re able to serve them the best to your ability. You are there for your clients always!Guest Information:Laine Belcastrohttps://lmbdigimarketing.com/Email:[email protected] Laine Belcastro on LinkedIn: LMB DigiMarketing, LLCThank you for listening!Share with your entrepreneur friends and we can't wait to see you in our Facebook group and join in on the conversation.Facebook Grouphttps://www.facebook.com/groups/entrepreneurencounterpodcast/Come hang out with us:Dana Johnson of Dana’s DeskFacebook - Dana’s Deskhttps://www.ddvirtualmanagement.com/Sara Lowell of You Are Rembert -Facebook at Sara Lowellhttps://www.youarerembertllc.com/Support the showWhether you’re looking to grow your visibility through Pinterest Marketing or streamline your Podcast Operations and Team Management, we help business owners and creatives build sustainable systems that work for them, not against them.Want to learn more about how this can work for you and your business, reach out to us!Connect with Entrepreneur Encounter: Your Free Gift: 20 Min Clarity Map https://entrepreneur-encounter.kit.com/clarity-map   LinkedIn: https://www.linkedin.com/company/entrepreneur-encounter/ Host Sara Lowell: LinkedIn: https://www.linkedin.com/in/youarerembertllc/Website: https://www.youarerembertllc.com/Host Dana Johnson: LinkedIn: https://www.linkedin.com/in/d-m-johnson/Website: https://ddvirtualmanagement.com/