Integration: A Curious Creature

from Dragoman Transcreation · host UMIT OZAYDIN

Integration is now almost an elusive term embracing the whole issue of interoperability among softwares. Switching into a new system is a turning point in the life circle of an LSP, and it is very much required. Each product comes with certain promises varying from timesaving to cost-saving, and indeed they are quite successful. But it is only natural that each product has certain limitations as it specializes in certain features and may lack others. A growing LSP inevitably ends […]Become a supporter of this podcast: https://www.spreaker.com/podcast/dragoman-transcreation--4083088/support.

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Founded in Transcreation 💫 Delfina Morganti Hernández Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃

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