Integrity First

With Special Guest: Mark Hunter, "The Sales Hunter" and Author of Integrity Selling In a marketplace flooded with noise, shortcuts, and quarterly pressure, integrity has become one of the rarest competitive advantages in sales. And according to Mark Hunter, that's exactly why it's the most powerful one. In this candid and compelling episode of Ask for Change, Meridith sits down with her Sales Logic co-host and one of the most respected voices in professional selling, Mark Hunter, to talk about his newest book Integrity Selling and why he believes now is precisely the right moment to make integrity the foundation of every sales conversation. Mark and Meridith go deep on what integrity actually looks like in practice - from referring a customer to a competitor when you're not the right fit, to showing your homework in a complex sale, to calling out the quarter-end games that quietly destroy trust and long-term revenue. Mark shares a defining personal story about closing a deal he knew was wrong, and the painful consequences that followed years later, a reminder that in sales, you're not closing deals, you're opening relationships. They also tackle the harder question: what do you do when the pressure to hit a number comes from the top and your own integrity is at stake? Mark's answer is uncomfortable and honest. This episode is essential listening for sales leaders, business development professionals, and any executive who wants to build a culture where trust is the strategy, not an afterthought. www.TheSalesHunter.com