IntegrityM on Fighting AI-Powered Healthcare Fraud with Natasha Williams and Beverly Rohtert

In this episode of The Peel, David Blackburn speaks with Natasha Williams, COO, and Beverly Rohtert, VP at IntegrityM, an award-winning, woman-owned small business leading the charge in fraud, waste, and abuse (FWA) prevention for nearly two decades. With deep expertise in Medicare, Medicaid, and commercial healthcare, Natasha and Beverly detail how generative AI—voice cloning, deepfakes, and synthetic identities—is reshaping fraud in alarming ways.  They explain how today’s fraud is faster, scalable, and harder to detect, demanding that integrity professionals rethink even what it means to be “proactive.” IntegrityM is adapting by pushing beyond rules-based systems to intelligence-led strategies that integrate prompt engineering awareness, advanced analytics, and cross-functional detection capabilities.  As Beverly notes, fraud is no longer sloppy; it’s sophisticated, and staying ahead requires constant education, strategic thinking, and understanding how AI is evolving. With a clear passion for fighting fraud and protecting healthcare dollars, the IntegrityM team stands out as a trusted partner for agencies seeking real-time, cutting-edge fraud detection solutions. To connect with Natasha, visit her LinkedIn page here. To connect with Beverly, visit her LinkedIn page here. To learn more about IntegrityM, visit their website here. If you liked listening to this episode, click here to view more in this series. To view all of our podcast series, visit our podcast page.