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Apr 13, 2018 33 min

Intel's Alyson Griffin

from Ad Age Insider Hosted by Ad Age - Host Brian Braiker with guest Alyson Griffin

Last year Intel, the PC maker best known to the wider world for its "Intel Inside" tagline, decided to pivot from being a PC-centric to a data-centric company. It invested heavily in artificial intelligence, the internet of things, drones, autonomous cars and more. Those data-centric businesses made up 47 percent of revenues in fiscal 2017, underscoring the diminished importance of the PC to its business. "We need to make sure the future tech buyers of the world understand we're not just a chip in a PC," says Intel's Alyson Griffin, who is charged with telling that story. "We need to make sure we're not stuck inside a PC."

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Intel's Alyson Griffin

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This episode is 33 minutes long.

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This episode was published on April 13, 2018.

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