C
EPISODE · Mar 1, 2011 · 4 MIN
Interactive Television (iTV) Advertising Case Studies - Webcast Preview
from Comcast Spotlight Take Five
Watch this brief video and you'll hear how both large national advertisers and local retailers have used interactive applications such as "Request for Information" and "Telescoping." What challenges did they experience and what were the results?
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Interactive Television (iTV) Advertising Case Studies - Webcast Preview
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