Intercom x Anna Griffin: Transforming Brand Experiences

Our latest guest, Anna Griffin, is arguably the definition of #GirlBoss. The former CMO of Smartsheet (our parent company) and current CMO of Intercom joins us to chat about all things brand engagement. In this enlightening conversation, we dive into what Anna believes is the true definition of a brand and we learn the secret to standing out by creating meaningful experiences. Anna shares the many phases of her accomplished career and provides insightful perspective on succeeding as a woman in business. She’s a seasoned vet and has worked with many of the world’s greatest brands (a few of which are named in her bio). Trust us, this is a conversation you do not want to miss.  

Guest Bio:

Anna Griffin is the CMO of Intercom. Prior to her current role, she led up marketing at Smartsheet, Brandfolder’s parent company. Anna describes herself as someone drawn to innovation engines and visionary companies that challenge the status quo. She’s spent her career working to develop positioning and brand strategies for emerging challenger brands and established corporate evolutions, including Apple, Nortel, Sony, Land’s End, Bank of America, Toys-R-Us, Saturn, and Royal Caribbean Cruise Lines. Her specialty is in B2B2C business models where proper brand recognition drives sales preference and growth. Anna has received two Golden Effies, Best B2B Campaigns of the year 4x over, Edgar R. Murrow Award for Digital Media, named Advertising Women of New York’s Game Changer, and Moves Magazine Power Woman 2018.

Key Takeaways:

• We learn about the future of brand engagement and the standards we should all be holding ourselves to as the digital world evolves. 
• What defines a brand? Anna shares her insight on what makes or breaks a brand.
• We discuss the power of manifestation and Anna’s belief that when you manifest a story for yourself, it will find you. 
• Anna shares her perspective on the value that women bring to business.