Intergrity is the New Currency for the Conscious Capitalist and According to Patricia Aburdene, it’s Worth More Than You Might Imagine

Co-host Brad Forsythe interviews Patricia Aburdene, author of Megatrends 2010: The Rise of Conscious Capitalism. Patricia Aburdene is one of the world’s leading social forecasters. For twenty-five years, Patricia has helped thousands of organizations and millions of people make the most of social change and transformation. Co-author of the number one, New York Times bestseller Megatrends 2000, Patricia newest book is, Megatrends 2010: The Rise of Conscious Capitalism, a blueprint of the social, economic and spiritual trends transforming free enterprise. As the tag line promises, the book describes seven new trends that will transform how you “Live, Work and Invest.” Patricia was John Naisbitt’s collaborator on the publishing phenomenon Megatrends which topped charts in the U.S., Germany and Japan. She co-wrote the best-selling Re-inventing the Corporation and Megatrends for Women. Patricia has lectured throughout the U.S., Canada, Europe, South America, Australia and the Pacific Rim. Clients include Herman Miller, Harley-Davidson, the Management Institute of New Zealand, LOHAS and Patricia’s lifelong career in business journalism began at Forbes in 1978. As a Public Policy Fellow at Radcliffe College, Cambridge, Massachusetts, from 1993 to 1996, she explored emerging leadership models. Patricia Aburdene holds a BA in philosophy from Newton College of the Sacred Heart (now Boston College), an MS in library science from Catholic University and three honorary doctorates. In 1990, she was awarded the Medal of Italy for her interpretation of global trends. Patricia lives in Telluride, Colorado and Cambridge, Massachusetts.