Interiors Addict with Jen Bishop

Today I have a very special guest, and one that I’ve been looking forward to for a long time. My guest is Jen Bishop, the founder, publisher and owner of Interiors Addict.  Many of you in the home staging industry will know who Jen is, especially those in Australia, and I actually first heard Jen speak in 2019 at a conference held by the International Association of Home Stagers in Sydney. And I’ve been hoping to interview her for the podcast since then. Interiors Addict started as a hobby back in 2011, and has now been Jen’s full-time job for over eight years. The way she describes it now is that it’s less of a blog and more of an interiors news site with a personal touch. It down has around 100k unique visitors per month, over 70k Facebook and 100k Instagram followers. But it wasn’t always that way, and it wasn’t a simple transition from a passion project into a full time business. In this chat Jen talks about that process and how Interiors Addict has changed and grown over time. We also talk about Imposter Syndrome, and how Jen initially struggled when people started looking at her as someone with authority and expertise in a space where she didn’t have any training or experience. This is something she now wears as a badge of honour, but it wasn’t always so easy. And finally I also get some advice on blogging for those of us with home staging businesses who want to drive more traffic to our websites. Website - https://theinteriorsaddict.com/ Instagram - https://www.instagram.com/interiorsaddict/