Internal Success - Tim Parkin - Hard Corps Marketing Show - Episode #273

Tim Parkin is here to give out the real truth, you can’t start to worry about your customer’s if your own employees aren’t being taken care of. Too much money is spent trying to keep your customers coming back rather than making sure those that are with you internally are also compensated for their work and time.      Busted Myths:   If you want to grow you need to focus internally rather than externally Takeaways [examples]   A lot of company spending is put into expanding and gaining more customers rather than focusing on what you have. If your team is happy then it reflects positively on your company. Internal focus leads to better external focus.  You can’t focus on your customer’s until your house is in order.  Communicate with all parties involved, internally and externally. Focus on what has already been working and capitalize on it.  Solidify objectives and key results.   Quote of the Show:   “But if you really want to grow, if you really want to have transformative success, you need to focus internally rather than externally, you need to focus on your team and your processes and your marketing rather than your customers.” - Tim Parkin Links   Twitter: https://twitter.com/parkintr LinkedIn: https://www.linkedin.com/in/marketing-consultant-tim-parkin/ Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/kHkJcKZyd7Y