International Enrollment Strategy: Taking Higher Education to the World

International student enrollment in the United States reached record highs in 2024–2025, followed by a sharp and uneven decline heading into 2025–2026. While top-tier institutions continue to attract global talent, regional and private institutions are facing growing pressure as visa restrictions, geopolitical dynamics, and shifting perceptions of the U.S. reshape the enrollment landscape. In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Dr. Shaun Carver, Executive Director of UC Berkeley's International House, about how institutions must rethink international enrollment strategy in response to these structural changes. Drawing on more than two decades of experience in international education, Carver explains why the traditional model of bringing students to U.S. campuses is no longer sufficient—and what institutions can do to remain competitive. This conversation explores how global competition, parental decision-making, and policy shifts are influencing enrollment patterns, and why institutions must begin thinking beyond geographic boundaries to sustain international engagement. Topics Covered: Why international enrollment declines are impacting institutions unevenly How global brand strength influences student decision-making Why undergraduate international enrollment is more vulnerable than graduate programs The role of parental perception in international student recruitment Why universities are exploring global delivery models and partnerships How foreign governments are funding international campus expansion The broader economic and workforce impact of international students Why institutional leadership must advocate for international students Real-World Examples Discussed: UC Berkeley increasing international enrollment despite broader national declines International House's model of integrating students from over 80 nationalities Countries like Qatar, UAE, and Saudi Arabia investing in global education hubs Students choosing Canada, the UK, and Australia over U.S. regional institutions The long-term impact of international students on innovation and workforce development Three Key Takeaways for Leadership: Universities should maintain institutional neutrality and create environments where all viewpoints are welcome and can be examined through civil discourse. Institutional leaders must actively advocate for international students, clearly communicating their economic, academic, and societal contributions. Regional and smaller institutions should position themselves as safe, supportive environments that appeal to international students and their families. This episode provides a clear view into how international enrollment is being reshaped and what institutional leaders must do to adapt in a more competitive and constrained global environment. Read the transcript: https://changinghighered.com/international-enrollment-strategy-for-regional-and-private-colleges/ #HigherEducation #InternationalStudents #EnrollmentStrategy