International Pricing - What to Consider Before You Set Prices Across Borders

International pricing can feel like a minefield. Should you vary prices by country? What if you don’t?In this episode, I revisit my very first guest interview, where my guest came to me with the question: “How can I do international pricing more intentionally?”We explored when to differentiate prices, what tools can help, and whether you even need to vary prices at all.Originally recorded in 2019, I’ve come back to it with a fresh perspective, adding new insights and filling in a few important gaps to make it more relevant today.What’s Next?Let’s TalkLooking for pricing support or interested in a partnership? Start here.Connect on LinkedInConnect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.Why Pricing Feels So HardCurious why pricing feels so difficult? Explore the decisions behind confident pricing. Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network