International Pricing - What to Consider Before You Set Prices Across Borders

International pricing can feel like a minefield. Should you vary prices by country? What if you don’t?In this episode, I revisit my very first guest interview, where my guest came to me with the question: “How can I do international pricing more intentionally?”We explored when to differentiate prices, what tools can help, and whether you even need to vary prices at all.Originally recorded in 2019, I’ve come back to it with a fresh perspective, adding new insights and filling in a few important gaps to make it more relevant today.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network