EPISODE · Feb 12, 2021 · 3 MIN

International SEO Checklist

from BarrazaCarlos.com Digital Marketing, Entrepreneurship & Professional Development · host Carlos Alberto Barraza Lopez

Carlos' Opinion International Seo Checklist. One of the aims of my website has been to go global. Speaking several languages has also given me the opportunity to meet people from all around the world. So the same question arises when it come to International SEO, how to reach international readers or customers? Easy, be multilingual. There are differenty type of international seo strategies that you can use. Which one is the perfect one or the best one? Well, it will depends on your budget and your focus. If you are a big company and big resources, then the best way to do International SEO is to have several domains, and each serving the respective marketg. You can just see the Amazon International SEO Strategy. They are localized with a ccTLD. If you are not deep diving into analysing domains, give back again a look to the different Amazon domain names. They have a different domain for the US, for Mexico, for Germany, etc. This would be the best and optimal way of doing SEO, since the content is already focusing on the country. But what will happen if I don’t have the big budget or team to manage different websites. Well, as blogger or small e-commerce shop, you can focus on having your main generic domain at .com, and then aim to other countries using folders. It has been already recommended by MOZ that using subdomains are not the best way for aiming to international markets. That it is better to have the subfolders for each language. As I have been working on developing my blog for international audiences, I have focused on that strategy. It has been just a couple months since I reactivated my blogger profession with more time, and I can say that it is starting to increase in numbers of worldwide visitors. There are different aspects to cover that in this article will tell you see the International SEO Checklist to take care about. Of course, I will mention the importance of having WordPress Multilingual Plugins, like WPML or Weglot, which I already have mentioned previously their main differences. Full article at: International SEO Checklist for Wordpress.