Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode we speak with Adam Ferrier, founder of Australian ad agency, Thinkerbell. Adam is the author of The Advertising Effect, one of the best books on applying behavioral science to advertising. On the podcast he talks about some of the most effective Australian campaigns of the last few years and why listening to your customer creates bland advertising.

Episode metadata supplied by the publisher feed · Published May 15, 2025

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Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer

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This episode is 51 minutes long.

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This episode was published on May 15, 2025.

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