EPISODE · Sep 2, 2026 · 58 MIN
Interview: Andy Nairn, author of Go Luck Yourself, on why brand archeology beats originality.
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
Guinness made you wait, Avis was second, VW was small. Andy Nairn and Richard unpack why owning a flaw beats hiding one, and how the same instinct led Lucky Generals to raise its own size in pitches before a prospect could ever hold it against them.
Embed this episode
Ready to play
Interview: Andy Nairn, author of Go Luck Yourself, on why brand archeology beats originality.
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.