Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as the Zorro technique, the “But You Are Free” principle and “Arming Your Advocate” model.

Episode metadata supplied by the publisher feed · Published Mar 25, 2026

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Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior

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This episode is 55 minutes long.

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This episode was published on March 25, 2026.

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