Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this week's episode, we chat with Charles Spence—Oxford professor, author of Gastrophysics, and the world’s leading expert on how our senses work together to shape flavor. We discuss how brands are leveraging sensory cues to make their products more appealing, and discover practical insights for anyone who wants to understand the power of taste beyond the plate.

Episode metadata supplied by the publisher feed · Published Mar 20, 2025

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Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal

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This episode was published on March 20, 2025.

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