Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, Dan Ariely joins us to explore how brands build trust, communicate authentically, and reduce friction. From peacocks to pricing to motivational t-shirts, he unpacks the behavioral signals that shape consumer perception and drive long-term brand value.

Episode metadata supplied by the publisher feed · Published Oct 15, 2025

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Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands

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This episode is 48 minutes long.

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This episode was published on October 15, 2025.

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