Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode we speak with David Robson, science journalist and author of The Expectation Effect. David explores how beliefs, attitudes and expectations shape our health, performance and daily experiences. He explains the fascinating science behind placebo effects, the power of mindset in influencing outcomes and the implications for behavior change messaging.

Episode metadata supplied by the publisher feed · Published Jul 30, 2025

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Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior

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This episode is 49 minutes long.

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This episode was published on July 30, 2025.

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