INTERVIEW: Dr. Marcus Collins - Talk About His New Book For The Culture

Dr. Marcus Collins is a Marketing Professor at the University of Michigan   and is Head of Strategy at Wieden+Kennedy. Today he join us to speak about is new book For the Culture. He has worked in music and tech as a startup co-founder (Muse Recordings) then led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) before running digital strategy for Beyoncé. A graduate of Temple University (DBA) and the University of Michigan (BSE in Materials Science Engineering and MBA with an emphasis in strategic brand marketing). Host: Keko www.Instagram.com/talktokeko Guest: Dr. Marcus Collins www.instagram.com/marctothec  Theme music: Kil www.beatstars.com/beatsbykil Background Music: NK www.nkmusicbeats.beatstars.com/ Website: www.folksalert.com