Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, Jo Arden - Chief Strategy Officer at AMV BBDO and Campaign contributor - shares how hope, humor, and smart messaging can drive behavior change. From Stoptober to herpes awareness, we explore the behavioral science behind emotional resonance, effective messengers, and public health impact.

Episode metadata supplied by the publisher feed · Published Dec 17, 2025

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Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick

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This episode is 33 minutes long.

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This episode was published on December 17, 2025.

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