Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reach, what drives it across channels, and how brands can plan media more effectively by focusing on real human engagement.

Episode metadata supplied by the publisher feed · Published Apr 8, 2026

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Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal

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This episode is 48 minutes long.

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This episode was published on April 8, 2026.

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