EPISODE · Sep 12, 2024 · 48 MIN
Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this episode, we talk with ad agency founder Kate Waters on how the AA, Zoe and Spotify apply behavioral science. We cover a wide range of principles: from language reframing to social proof, concreteness to choice paralysis
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Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science
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This episode is 48 minutes long.
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This episode was published on September 12, 2024.
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