INTERVIEW | Make Money by Building a Personal Brand and Leading with Trust with Keith Wyche

Keith Wyche is a veteran Fortune 500 executive with four decades of senior leadership experience at companies including AT&T, IBM, Pitney Bowes, and Walmart. He currently serves as an independent director on the boards of Brinks and Internet Sciences and is the bestselling author of Uncommon Leadership, a blueprint for restoring integrity, trust, and people-centered leadership. In this episode, Keith shares lessons from his corporate career, explains what it really takes to climb the corporate ladder, and breaks down why performance alone isn't enough to succeed. On this episode we talk about: The sales and mentorship lessons Keith learned early in his career Why performance is only 50% of the equation for career advancement—and why exposure and perception matter How to intentionally build a personal brand and become known for adding value The importance of networking, relationships, and having people who can advocate for you Keith's leadership philosophy of competency, character, and consistency Top 3 Takeaways Your performance isn't the whole career equation. Keith explains that performance accounts for roughly 50% of professional success, while exposure and perception make up the other half. You need people to know who you are, what you bring to the table, and what you are known for. You already have a personal brand—build it intentionally. Whether you realize it or not, people have associations with you. Decide what you want to be known for and consistently reinforce that reputation through your actions and relationships. Trust is built through competency, character, and consistency. Keith's formula for earning trust requires all three. Being charismatic isn't enough; effective leaders create followership by consistently demonstrating competence and character. Notable Quotes "We all have a brand whether we realize it or not." "The equation to develop and earn trust from people is three things: competency times character times consistency." "Nobody, Travis, breaks through that glass ceiling on their own. Somebody who's already on the other side has to see you, recognize your value, and pull you through." Connect with Keith Wyche: LinkedIn: Keith Wyche Instagram: @therealkeithwyche Substack: Keith R. Wyche Other: KeithWyche.com A Word from Our Sponsors: - The most successful business owners don't do it all themselves — they delegate. Upwork lets you build a team of highly skilled specialists for every function your business needs, so you can focus on what you do best and let experts handle the rest. Visit Upwork.com right now and post your job for free! - Go to Leesa.com for 30% OFF select mattresses (through September 13, 2026) PLUS get an extra $50 off with promo code TMM, exclusive for my listeners Learn more about your ad choices. Visit megaphone.fm/adchoices