INTERVIEW | Make Money with Grit, Resilience, and Going All In with Alberto Crane

Alberto Crane is a legendary MMA fighter, Brazilian Jiu-Jitsu black belt, entrepreneur, and coach who has built a global martial arts community through his Legacy gyms. From starting jiu-jitsu at 18 to competing in the UFC and later being diagnosed with multiple sclerosis, Alberto’s journey is a powerful testament to resilience, discipline, and living life fully “all in.” Now an author and podcast host, he continues to inspire others through his story, his teaching, and his commitment to personal growth and wellness. On this episode we talk about: Alberto’s unconventional path into MMA and Brazilian Jiu-Jitsu The early days of UFC and how the sport became mainstream Building and scaling a successful jiu-jitsu gym business The importance of systems, sales, and marketing for entrepreneurs Overcoming a multiple sclerosis diagnosis and redefining success Top 3 Takeaways Success is built on resilience—staying in the game long enough and refusing to quit is often the biggest differentiator. Passion alone isn’t enough in business; mastering systems, sales, and marketing is essential for sustainable growth. Your mindset and lifestyle choices can dramatically impact your health, performance, and overall quality of life. Notable Quotes "If you wait long enough and don’t give up, that’s success." "One of the biggest regrets in life is not living the life you truly wanted." "I went all in—not just on fighting, but on my health, my mindset, and my life." Connect with Alberto Crane: Show: https://www.youtube.com/@AlbertoCraneShow Instagram: https://www.instagram.com/albertocrane Other: https://albertocrane.com | https://legacybjj.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices